You do not need to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has depressed by the recent times. Examples of recent studies reveal world wide web traffic which comes from mobile platform accounts in excess of 15% of the total visitors and it is on the rise. So, what does this mean for you? Well, it is a wake-up call if you’ve not done anything to target the mobile web browsers. Since, the number of mobile web users has risen so drastically, you need to have to develop a mobile version of your website to formulate your target audience to stop them connected, on the proceed!
What Should You Begin doing?
For hooking in your online audience at large, you can get a different website for mobiles as well due to desktops, tablets and apple ipads. This will work fine provided you have adequate time and patience to update all the versions regularly. But working with a website developed for each single device and keeping them updated is a great ordeal and ideally, you should have one website, which runs off one CMS, readjusts itself in different screen sizes of varying handsets. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Website development (AWD). Although there instantly similarities between the two techniques, yet they differ in varying ways.
What is Responsive Web site design?
Responsive Web Design has been a fad but a trend that existed for some time now. To put it simply, responsive design comes from a web layout wherein the content, images and also the other designing elements stay the same, but shrink immediately to adjust light and portable specific screen size. In responsive type, the content can be managed 1 CMS and it is quick, easy and cost effective solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile phone and this is and the Adaptive designing steps through.
What is Adaptive Seo?
Adaptive design is a lot newer concept in the business. Essentially, this technique adapts to what is displayed in the devices, depending upon the devices’ capabilities and its’ screen size. In this form of web lay-out, inspite of the idea that the content remains same, there are certain changes that appear in the design elements, depending whether users are accessing the site from a desktop computer or through a mobile device or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the different number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for internet is yet to gain popularity in the industry, nevertheless the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its finest. However, there are certain cons of AWD practice.
Adaptive websites cost more compared to the responsive designs
AWD can goof up the particular feel of the website if it isn’t backed up by proper planning.
Since AWD re-adjusts the elements of design and even reword content, it deliver in brand inconsistency and confuse your target audience once they see different interfaces on varying receptors.
So what’s The Bottomline?
While Responsive design can be an ideal solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is good deal more user-focused. In years to come, much more 50% of useless users will use their mobile devices to surf the web and hence it is best to blend adaptive web lay-out techniques with responsive elements to leverage the web visibility, engage whatever target visitors and leverage the conversion proportion.
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